"Our judgement concerning the worth of things, big or little, depend on the feelings the things arouse in us." - Uncommon Grounds: The History of Coffee and How it Transformed the World
Commercials embody this. They thrive off it. Facts and figures and defenses of why a certain product is better than another does not sell a product - emotionally connecting is what sells.
It's Simon Sinek's, "Start with Why" argument, "People don't buy what you do, they buy why you do it." Nietzsche agrees, "He who has a why to live for can bear almost any how."
And commercials pull at the emotional whys of living,, not the rational whats.
Commercials like this: